A week ago, Havas and Horizon Media announced a new global joint venture called Horizon Global, designed to develop business with U.S. centric clients that are expanding their global footprints. But ...

"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will reach consumers who are likely to engage, shop, and spend.

OpenAI plans to power its next-generation AI infrastructure using multiple generations of Advanced Micro Devices (AMD) Instinct general processing units (GPUs). The first deployment is set to begin in ...

It may be Mozilla's turn to shine, given its focus on privacy for so many years and the changing consumer climate around trust. Mozilla has designed and built a programmatic ad-targeting model from ...

NBCU has signed on 170 advertisers for its first season of the NBA - now to run on NBC Television Network and Peacock. Nearly all of the season's inventory has been completely sold out, with 20% of ...

The launch campaign targets families (especially moms), along with travelers, truck drivers and locals, with a focus on its fresh food. The brand's tagline: "Premium To-Go." ...

TikTok is now offering North American creators the option to share exclusive content to their most devoted fans and earn up to 90% of their subscription revenue and retain loyal followers.

"Adding additional inventory partners and identity solutions in the streaming TV landscape is helpful," says Madison and Wall Managing Director Luke Stillman, adding that it allows brands to ...

As Meta dials back cash payouts for creators, it is launching an awards program focused on celebrating 25 Instagram creators who impact culture on the platform.

CeraVe is joining the NBA as its official skincare and haircare partner, betting that the league’s hyper-online fan base can ...

Throughout the month of October, rewards members who purchase one entree per week will receive a new weekly treat from the brand, ...

Founder and editor of the conservative-leaning digital news publication Bari Weiss was named editor-in-chief of Paramount's ...