Elon Musk’s xAI announced a new feature for its AI chatbot Grok that will allow users to generate 6-second video clips, including those of a more explicit nature. The feature, called “Imagine,” creates videos with sound in response to user prompts,

Elon Musk’s AI company has officially rolled out Grok Imagine, xAI’s image and video generator, to all SuperGrok and Premium+ X subscribers on its iOS app. And true to form for Musk, who positions Grok as an unfiltered, boundary-pushing AI, the generator allows users to make NSFW content.

Over the weekend, xAI released an updated version of the Grok iOS app with a new tool called Grok Imagine, which lets users quickly create AI images and videos. On X, excited Grok users are eagerly sharing their creations, and xAI founder Elon Musk is retweeting user posts.

When I first heard about Grok Imagine, I thought it was just another AI content tool in an already crowded market. I was wrong. What xAI has created here isn’t just another app. It’s a surreal mashup of Vine’s chaotic creativity and cutting-edge generative AI,

AI, under the leadership of Elon Musk, has unveiled Grok Imagine—a tool that transforms AI-generated images into captivating short videos with a meme-friendly twist.

Grok Imagine leaves nothing to the imagination. is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.