Cracker Barrel has cut ties with marketing firm behind its disastrous logo change, which drew ire from everyone from ...

Cracker Barrel Old Country Store is trying to win back customers with football-themed promotions and returning seasonal ...

This time, it’s Long John Silver’s who’s stirring up Cracker Barrel-Style outrage by changing its logo. Peoplereports that ...

Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money." ...

Visits dropped by 10% in the weeks following the chain’s logo reversal, only improving to a 7% dip in the last week of ...

The family-dining chain also made several leadership changes as it looks to get back on track following its rebranding ...

Cracker Barrel is ending its partnership with the San Francisco-based consulting firm behind the bed restaurant chain’s rebrand, an unmitigated catastrophe that will be taught in business […] ...

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to ...

Logos play a vital role in brand recognition, and people get surprisingly attached to them. Cracker Barrel wasn't the first ...

Cracker Barrel has fired Prophet and is frantically trying to return to its established atmosphere and imagery. Management guru Peter Drucker would be surprised by none of this, and a massive ...

Cracker Barrel announced on Oct. 2 that it ended its engagement with Prophet, the consultancy that advised the chain to update its logo and stores.

Cracker Barrel closed its Memphis restaurant located on Shelby Oaks Drive.Cracker Barrel says the decision to close was difficult but performance-based, as the store was not meeting the needs of its ...