TTD says OpenAds is not a reaction to Prebid’s TID change, but a new model for fairer ad auctions. But how will the DSP get publishers to adopt its wrapper?

Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack ...

People don’t really gather around water coolers anymore. But that doesn’t mean streaming and live events can’t still create water cooler moments like there once were for broadcast audiences watching ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too.