On July 24, 2025, the White House issued an executive order aimed at reshaping the landscape of college athletics. The order, ...

The Texas Longhorns enter the 2025 season as the top team in the country. Led by Steve Sarkisian, the SEC newcomer looks to ...

Almost a year later, Hammock has gotten some more attention. This time, it's for a long monologue about NIL payments to ...

John Stockton thinks NIL is ruining the game of basketball: "The lessons that we need to learn as humans to function in our ...

Swiss sportswear brand On continues to sign the world's top runners, this time adding three NCAA track and field stars to its ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

C olorado quarterback Julian Lewis continues to build a substantial Name, Image and Likeness portfolio before taking a single ...

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

George Washington players including Noah Lewis (5), Jeff Harris (2) and Gale Lamb (11) celebrate defeating Morgantown 49-47 ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

TACOMA, Wash. — Two high school football players have signed endorsement deals with a Tacoma burger restaurant. Mount Tahoma ...

Northern Illinois coach Thomas Hammock went on an impassioned rant about NIL and the transfer portal in college football ...