Elon Musk’s AI company has officially rolled out Grok Imagine, xAI’s image and video generator, to all SuperGrok and Premium+ X subscribers on its iOS app. And true to form for Musk, who positions Grok as an unfiltered, boundary-pushing AI, the generator allows users to make NSFW content.

Elon Musk is unsurprisingly very enthusiastic about his company’s latest toy, claiming on X that the number of images generated using Grok Imagine grew from 14 million to 20 million in the space of a day. He has also talked up its potential as a meme motherload and promised its existing capabilities will "improve radically" over time.

Grok Imagine is another addition to the increasingly competitive AI video space, including OpenAI's Sora, Google's Veo 3, Runway, and more. Having audio built in also helps the tool, as sound is still not a universally available feature in all AI video tools.