Cracker Barrel restaurants have been experiencing a massive customer hemorrhage, along with plummeting stock prices, thanks ...

Logos play a vital role in brand recognition, and people get surprisingly attached to them. Cracker Barrel wasn't the first ...

Cracker Barrel has cut ties with marketing firm behind its disastrous logo change, which drew ire from everyone from ...

Location data based on mobile device tracking shows things only got worse after the chain reversed course on a corporate ...

Cracker Barrel announced on Oct. 2 that it ended its engagement with Prophet, the consultancy that advised the chain to ...

This time, it’s Long John Silver’s who’s stirring up Cracker Barrel-Style outrage by changing its logo. Peoplereports that ...

Cracker Barrel Old Country Store is trying to win back customers with football-themed promotions and returning seasonal ...

Visits dropped by 10% in the weeks following the chain’s logo reversal, only improving to a 7% dip in the last week of ...

Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money." ...

Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to be ...

Cracker Barrel closed its Shelby Oaks Drive location in Memphis due to the results of internal performance audits, according ...