TTD says OpenAds is not a reaction to Prebid’s TID change, but a new model for fairer ad auctions. But how will the DSP get ...

Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.

Although the launch was only announced on Monday, Paramount+ has already been incorporating streaming fixed units into ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie ...

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is ...

The number of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some guidelines that ...

Wall Street has had a tumultuous relationship with the online advertising industry. Internet and advertising stocks have ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and ...

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...