The under-the-radar trading platform is quietly administered by Binance, the world’s largest crypto exchange, whose founder is seeking a pardon from President Trump.

The Trump family's cryptocurrency business has seen billions in gains since last year's election, driven largely by the performance of its stablecoin, USD1, issued by World Liberty Financial.

World Liberty Financial has struck a deal that will turn a little-known company into a vehicle for betting on the price of its crypto coin.

A new deal will see a publicly traded company buy up to $1.5 billion of the Trump family's proprietary crypto token, further blurring the lines between the White House and their private business interests.