The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for ...

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

Everyone loves cake, but would it be a crowd pleaser in sandwich form? Leading UK supermarket Tesco is testing the limits ...

But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

Tesco sells birthday cake sandwich months after M&S strawberry sandwich controversy - Tesco has released a birthday ...

It's been a summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet faves ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...

Tesco’s Victoria sponge-inspired birthday cake sandwich hits 1,000 stores for four weeks as part of its meal deal offer.

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.