Netflix said it has closed its U.S. upfront, doubling the prior year’s level of commitments by ad buyers and again selling out its two Christmas Day NFL games. The streaming giant said it sealed deals with all major holding companies as well as independent media agencies.

More than four months before Christmas, Netflix has already sold all its available commercial time for the two NFL games it will show on December 25.

Netflix said it had sold out “all available in-game inventory” tied to two NFL Games, and “closed sponsorships with multiple partners like Accenture, FanDuel, Google, and Verizon on in-game and broadcast features.” The company also said it secured DoorDash as the presenting sponsor of the 2025-26 season of “WWE Raw.”