Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized AI-determined pricing.

Delta Air Lines recently set the record straight regarding its plans for artificial intelligence (AI) impacting customers’ airfare rates.

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr, explains what goes into the algorithm. Booking your last-minute summer getaway?

Delta claims that it won't use personal information when setting prices with the help of AI, but that doesn't explain how it plans to set dynamic prices.

When addressing Delta, Duffy responded that he will take its recent denial of using AI to set personalized ticket prices at "face value."

By utilizing a new pricing engine from Israeli startup Fetcherr, which the airline claims can operate 24/7 and handle enormous amounts of data, Delta Air Lines is increasing the use of artificial intelligence to determine domestic ticket prices.

In the world of complex and volatile ticket pricing, airlines are adding another layer to the process. The use of artificial intelligence to set prices has raised concerns about personal data usage: Will you pay more because the airline can see that you're capable or willing to pay more?