Chipotle launches its first college rewards program, which includes everything from tumblers to bean bag chairs. Chipotle Mexican Grill Inc. You can find original article here Nrn. Subscribe to our free daily Nrn newsletter.

Chipotle Mexican Grill today announced it is bringing more value to college students than ever before with a new Chipotle U Rewards program created to recognize and celebrate students at various milestones of their higher education journey.

The restaurant chain says it’s the first major national brand to launch a loyalty program to “recognize and celebrate” college students’ milestones. Students can join Chipotle Rewards at chipotle.com,

For college students, excitement is heavy in the air as they begin to ready themselves for the start of a new semester. And as if that wasn't already thrilling enough, a beloved fast food restaurant has just announced an offer that's available exclusively to college students.