The carrier's assigned-seating rollout exposed bin-space battles, loyalty tensions, and the cost of abandoning old habits.

(NEXSTAR) – You are now free to move about the country — as long as you sit in your assigned, pre-purchased seats. Beginning on Jan. 27, 2026, Southwest Airlines is enacting a new assigned seating ...

Southwest Airlines is continuing its significant business transformation under CEO Bob Jordan, driven by customer preferences for more choices like assigned seating and premium amenities. The airline ...

The hits just keep coming for the new-look Southwest Airlines. The low-cost carrier has become almost unrecognizable after eliminating its beloved bags fly free policy and introducing assigned seating ...