Largely due to the trend of cord cutting, NBC is splitting off MS NOW, CNBC, the Golf Channel, and several other cable TV networks into a new company called Versant. Other networks include USA Network, E!, Oxygen, and SYFY. The new company will also own Fandango and Rotten Tomatoes.

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO Mark Lazarus revealed it will now be called MS NOW.

Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC. The network, which appeals to liberal audiences with a stable of personalities including Rachel Maddow,

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.

As part of its long-planned split from NBCUniversal, the MSNBC television network announced Monday that it will change its name to My Source News Opinion World — or MS NOW, for short. The full, unabbreviated name has also been reported as (the slightly more colloquial-sounding) “My Source for News,

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.

MSNBC's new name, 'MS NOW,' was mocked on social media on Monday as the branding change was compared to several failed computer software products.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters on Monday, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.