Everyone loves cake, but would it be a crowd pleaser in sandwich form? Leading UK supermarket Tesco is testing the limits ...

The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for ...

But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

It's been a summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet faves ...

Tesco sells birthday cake sandwich months after M&S strawberry sandwich controversy - Tesco has released a birthday ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

TESCO has just released a new bizarre cake-flavoured sandwich that’s got shoppers talking. The Birthday Cake Sandwich landed ...

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.