Ralph Lauren’s Oak Bluffs campaign launched last week, building on a collection inspired by crisp styling ingrained in the culture of historically Black colleges and visible in the Black enclave on Martha’s Vineyard, Massachusetts, for which the campaign is named.

With varsity jackets, cable knits, and coastal crewnecks, Ralph Lauren’s new drop celebrates generations of Black families in Oak Bluffs

Ralph Lauren is continuing its commitment to celebrating Black culture and communities with a new initiative. Three years after partnering with Morehouse and Spelman colleges on a collegiate capsule,

Ralph Lauren has partnered with HBCUs Spelman and Morehouse College to pay tribute to HBCU heritage with its new limited-edition collection.

Ralph Lauren’s Oak Bluffs collection highlights the Martha's Vineyard community and historically black colleges Spelman and Morehouse.