Tesla's push for an electricity license comes as the company endures a protracted EV sales slump across Europe.

The consumer displeasure is real, and Musk's political allegiances have pushed some buyers to new and different brands. There's evidence of the effect this is having on Tesla's once-spotless brand image, according to new data from S&P Global Mobility, which tracks sales data across the automotive industry.

Elon Musk's electric car and energy company Tesla has applied for a licence to supply electricity to British homes. If approved by the energy watchdog Ofgem, it would allow Tesla to take on the big firms that dominate the UK energy market to provide electricity to households and businesses in England, Scotland and Wales as soon as next year.

The “interim” package announced on Monday was intended to help retain Elon Musk, whose previous pay plan was invalidated by a judge.

The billionaire tycoon has applied for a licence from Ofgem in a bid to take on the leading energy supply giants like British Gas owner Centrica and Octopus Energy to supply homes across the UK

Tesla is preparing to challenge Britain's established energy providers by launching its own electricity supply service in the coming months. The electric vehicle manufacturer submitted an application to the regulator Ofgem at the end of July for a licence to sell power directly to UK households.

Elon Musk’s Tesla plans to enter the UK household energy market soon, challenging major providers like Octopus Energy and British Gas. Official documents show that on July 25, Tesla submitted an application to the UK energy regulator,