BTCC teams up with NBA star Jaren Jackson Jr. in its first sports deal, blending basketball passion with crypto growth.

BTCC, one of the world's longest-serving crypto exchanges, welcomed 2023 Defensive Player of the Year and 2x NBA All-Star Jaren Jackson Jr. as its global brand ambassador. As a phenomenal shot blocker and leader on the court for the Memphis Grizzlies, Jaren Jackson Jr. is set to partner with BTCC and the world of crypto.

When Memphis Grizzlies forward Jaren Jackson Jr. takes the floor this NBA season, he will be ditching the No. 13 he wore for the first seven years of his career, opting instead for No. 8.

“It’s super personal to me. It’s super personal to my family,” Jackson said about the switch. “I’m connected with 8 in a real way. It reaches into the territory of new beginnings. It’s infinite. It’s just a good place to draw energy from.”

Crypto companies continue to partner with the NBA and its players. BTCC, a crypto exchange company, adds Memphis Grizzlies star Jaren Jackson Jr. to the list.

The announcement, made appropriately on August 8, featured a video posted to Jackson's Instagram paying homage to his father.

Jersey numbers on professional athletes are one of those things the mind gets used to. When one changes, it feels like something is a little off. Memphis Grizzlies' fans will have to get used to that with Jaren Jackson Jr.