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Behind the TikTok hauls to Insta-ready aesthetic, a backlash is brewing, and Italy and France are leading the way.
Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.
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Temu, Shein pivot to Europe to bypass US tariffs - MSNConsumer spending on Temu in the US fell by approximately 36% in May compared to the previous year, while Shein’s spending dropped by 13%, according to data from Consumer Edge.
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