This time, it’s Long John Silver’s who’s stirring up Cracker Barrel-Style outrage by changing its logo. Peoplereports that ...
Cracker Barrel has cut ties with marketing firm behind its disastrous logo change, which drew ire from everyone from ...
Cracker Barrel Old Country Store is trying to win back customers with football-themed promotions and returning seasonal ...
Visits dropped by 10% in the weeks following the chain’s logo reversal, only improving to a 7% dip in the last week of ...
Tommy Lowe argues that CEO Julie Felss Masino and the board don't understand Cracker Barrel's clientele, calling its $700 rebrand failure a "waste of money." ...
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The Orange Juice Rebrand That Lost $30 Million Long Before Anyone Cared About Cracker Barrel's Logo
Logos play a vital role in brand recognition, and people get surprisingly attached to them. Cracker Barrel wasn't the first ...
The family-dining chain also made several leadership changes as it looks to get back on track following its rebranding ...
Cracker Barrel is ending its partnership with the San Francisco-based consulting firm behind the bed restaurant chain’s rebrand, an unmitigated catastrophe that will be taught in business […] ...
The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to ...
Location data based on mobile device tracking shows things only got worse after the chain reversed course on a corporate ...
Cracker Barrel closed its Shelby Oaks Drive location in Memphis due to the results of internal performance audits, according ...
National Guard comes this week, City Council urges meeting to rethink Regional One and the last ex-cop charged in Nichols’ ...
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