For adidas, the 2026 collection is not simply a nod to national pride; it’s an invitation to connect. "A national kit is a symbol of togetherness and pride," says Sam Handy, GM of adidas Football. "These designs honour each nation’s roots while celebrating a new era where every fan, everywhere, is part of the story."

Infantino also accepted an Atlantic Council Global Citizen award in New York on Sept. 24, where he claimed the World Cup will resemble 104 Super Bowls – likening the soccer tournament to the popular NFL championship game for American sports fans not keen on the sport.